5 Reasons Your Business Needs to Post to Facebook 2x a day, Every day

If you run a business, you know there are dozens of reasons to be on Facebook. The first is that Facebook is the largest social media platform in the world, and that there are millions of people who use it daily.

The truth is, how you interact on Facebook makes a major difference in the overall trajectory of your business. If you’re not posting regularly or posting the right things, you risk missing out on traffic you could be earning. Fortunately, there are ways to get around this and to create a social posting strategy that truly works for you and your life. Moreover, one that works for your business.

Here’s what you need to know about why interacting more on Facebook is such a great idea.

The Benefits of Facebook Interaction

First things first: why does interacting on Facebook matter so much? Here are a few things you should  know:

  • Facebook messenger has more than 600 million users
  • There are 20,000 people on Facebook every single second, which amounts to 11 million users on Facebook every 18 minutes
  • Facebook users are accessing Facebook from their mobile platforms 79% of the time
  • 50,000 messages are sent on   every minute
  • 500,000 Facebook likes each minute
  • Every hour, Facebook generates $1.4 million in revenue
  • Facebook earns $2.5 billion a quarter from mobile advertising
  • People share 1.3 million pieces of content each minute on Facebook
  • Facebook’s user base is 66% millennials

Why You Should Post 2x Daily on Facebook

When it comes to Facebook, there’s a solid two-a-day rule that holds pretty true. There are many reasons for this. The first is that posting twice a day is essential for any company with a substantial Facebook following. In these cases, posting twice a day is almost literally the only way to maximize clicks and engagement on content.

There are also many other reasons to post twice a day on Facebook. Here are some of the largest:

1. Posting Twice Daily Hits Your Entire Audience

Facebook’s algorithm has undergone many changes in recent years. Because of this, posting twice daily is one of the best ways to ensure that you’re actually reaching your entire audience. If you only post once a day, you’ll miss certain audiences that aren’t on Facebook at certain times.

When you post twice a day, you’ll hit your entire audience and ensure that everyone sees the content you have to offer. What’s more, posting twice a day is a great way to reuse content or share new material with people.

When you post twice a day, you’ll hit your entire audience and ensure that everyone sees the content you have to offer. What’s more, posting twice a day is a great way to reuse content or share new material with people.

2. Posting Twice a day Keeps You Accountable

It’s easy to lapse when you start posting on Facebook. Fortunately, committing to a twice-daily posting schedule will keep you accountable and on top of things.

This is especially true for brands that are looking to create solid and specific outcomes for their brands. When you post twice a day, it’s easier than ever before to do this.

3. More Engagement Means More Sales

It’s simple math: the more engagement you get on your Facebook page, the more sales you’re going to make. Here’s a simple breakdown:

  • More engagement on your page means a higher rank for your page
  • More reach on your page means more traffic to your website and blogs
  • More reach for your blog posts means more clicks on your posts
  • More sales mean more money for you and your company

Think all these results sound great? Perfect, but you can’t achieve them without posting regularly to Facebook. Unless you spend a significant amount of time on the platform, your customers won’t reward you with their engagement or interaction.  

With this in mind, keep your engagement on the Facebook platform routine and regular. It’s the best way to create more engagement and, ultimately, to drive more sales.

4. Facebook Wins for Referral Traffic

Of all the social media platforms out there, Facebook drives the most referral traffic of anything. Compared to Pinterest, YouTube, and Twitter, Facebook is the heavy-hitter when it comes to driving traffic and keeping your brand in front of customers. In December of 2014, for example, Facebook drove nearly 25% of all web referral traffic, compared to the 31.24% driven collectively by all other social sites combined. If you’re still using search as your primary source of traffic, this major boost in social referrals could be a huge boon for your company. Especially as search traffic continues to change, social media referral traffic continues to become more important. The catch, though, is that you can only take advantage of this social referral traffic if you frequently post on the platform.

5. Facebook Currently Houses More Than 40 Million Active Pages for Small Business Users

While it may seem like there’s no reason to put yourself in the line of fire and compete with 40 million other small businesses, this is more of a “keeping up with the Joneses” situation.

If you’re not on the same platform as 40 million other competitors, you’re going to miss out on traffic, sales, and conversions that should have and could have been yours. With this in mind, it pays to get onto Facebook, carve out your niche, and commit to a regular posting schedule for the sake of keeping your audience engaged and attached.

The Case for Facebook

Facebook is a powerful marketing platform, and it deserves an active spot in your marketing arsenal. If you’re not posting twice daily on the platform, though, you’re not using it to its full potential. By posting twice daily on the platform, you stand to increase engagement with your customers, ensure your posts are reaching your entire audience (rather than just part of it), drive attention around your sales, events, and promotions, and create a dynamic and exciting Facebook page experience that will keep customers coming back for more.

If you’re having trouble maintaining the 2x weekly Facebook posting schedule, one of your best options is to enlist a professional agency that will work with you to ensure you’re managing the platform the way you want to, and that your customers are getting what they need from your agency.

Our team is here to ensure you get quality Facebook posting and management services, no matter what kind of company you run. Contact us today to learn more about our social media engagement services, or to select your ideal package now.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

More To Explore

There Are Only 3 Ways to Grow Any Business

There Are Only 3 Ways to Grow Any Business Don’t believe me? Read this and I’ll prove it to you. Now, before I dive in. It’s important to note that this isn’t my theory. I learned this from a man by the name of Jay Abraham. If you haven’t already heard of him, I would highly suggest typing his name into google. This man has generated over 7 BILLION (Yes, that’s not a typo. That’s billion with a B) for his clients. So I, like many top marketers and business owners in the world, hold him in high regard. This

Read More »

This is What Causes Your Customers to Run to Your Competitor

It’s every marketer’s worst nightmare: Churn. It’s what happens when customers, who are notoriously fickle with their loyalties, come to a company, only to leave eventually for your competitor.  If you’ve experienced this, it’s probably not specifically about your company. Every company experiences churn. Customers are easy to lose, and that’s just a fact of marketing. Today, experts estimate that out of 26 unhappy customers, only one will complain directly to your company. The rest will simply leave. This may lead you to wonder what you’re doing wrong, why your customers are leaving for your competition, and how you can

Read More »

The 5 Things Your Facebook Page Needs to Look Professional

Your Facebook page: it’s your company’s digital doorstep. Whether you’re setting up a new home page for your brand or trying to ensure that your existing one is as good as possible, you know that quality is everything, and it’s essential to ensure your page reflects your business to its absolute best. The question, then, is how? Remembering that Facebook sees nearly 2 billion monthly active users, you know that it’s essential to put your best digital foot forward and ensure that your customers are getting what they need from your page. To put this another way, if your Facebook

Read More »

Why Branding Your Social Images Makes you Stand out From Your Competition

Today, social media is synonymous with online marketing. If you’re looking for a way to improve your brand’s online presence and encourage more people to interact with your company, engaging on social media is one of the best things you can do. It’s also important to remember, though, that social media is a very crowded field, and standing out requires getting creative. The more you can set yourself apart from the competition, the better you’ll fare. One of the best ways to do this is simple: brand your images on social media. Here’s what you need to know about this

Read More »

Looking to Grow Your Business?

Share on facebook

Privacy Policy | Terms of Service